Our strategy for media relations blends knowledge of the audience with a far more data-based understanding. We can produce meaningful visual assets that support our stories and make them shareable by understanding the platforms and channels people use, why they use them, how the devices they use are changing their consumption habits, and the specific content requirements of media through a combination of partnerships and research. However, we also encourage and respect a practical approach to forging genuine connections with the media, which enables us to be less transactional and more intent on suitable co-creation. The following are some of the key areas:

• Interview preparation
• Business and share tip features
• Broadcast interviews
• Financial advisory
• Copywriting and messaging
• Reporting management